From Trends to Triumphs: 10 Charts Mapping the Creator Economy of Tomorrow

Engagement will continue to be the king of growth. Platforms will begin to measure the # of active creators over users as a means of measuring value. More on playing smart

Audience size is a byproduct of production. Most companies have never had to play at the level now required to maintain a brand, and creators are going to play an even bigger role as this evolves. More on “The Siphon Strategy”

Trends are the loud, attractive cousins of stable evergreen growth. But as the market of “new” cools, we’ll see why the tried and true are here to stay. More on making content bets

The creators winning today aren’t hocking free pdfs & $997 courses. They’re building elaborate funnels with smart pricing and even smarter value props. More on raising your game

Everything is monetized. Now, the challenge is who can do it best thereby attracting the best. Could YouTube’s days be numbered? More on getting paid

The global creator phenomenon is actually quite small. The dirty truth is that to win online, you better live in the right place. More on creator cities

Do job titles matter to folks who’ve shunned the traditional 9-to-5. Yep. Because there’s money to be made. More on naming

The timeline for building a massive audience is shrinking. Will this make the game more fair? Or usher in a new age of gatekeepers? More on growth

As creators get smarter, so do consumers. Throwing together a product and slapping any price on it won’t get you the newsworthy results they once did. But herein lies the opportunity to be different. More on standing out

Courses reign supreme, but newsletters are the sneaky product that could rewrite the next age of creator monetization. More on making money

Every Wednesday morning at 8am EST I send out a new chart like this, along with advice on how to act on the data. Come see what’s possible.